1985 is the year when in Farmec laboratories from Cluj Napoca
began the story of one of the most successful Romanian line of cosmetic
products: Gerovital Plant.
The cream’s initial color
was green, the formula of the products preserving the color of plants extracts
from the Transylvanian spontaneous flora that were used to create it.
2004
In 2004 the line was
modernized in trend with the natural cosmetics of those times: preservatives
free and colorants free.
With a formula designed
for normal to combination skin, the line included the Biovegetal Complex which featured natural ingredients to stimulate
skin’s capacity to generate new cells.
2008
New discoveries in the
cosmetic industry and new trends for products in complete harmony with nature
and its wisdom were the concept behind the Gerovital
Plant FORTE Line launched in 2008.
Gerovital Plant FORTE was the more complete line addressing all types of
skin (dry, normal, oily, sensitive and mature). The line also included body
care products.
This line’s products are
rich in natural ingredients (over 90%), concentrated plant extracts (FORTE
means force, power), essential oils and fats, vitamins, new generation of active
ingredients to fight aging and confer skin moisture, nourishment, firm and
youthful appearance.
Formula facts:
- Fragrance-free
- Alcohol-free
- Colorant-free
- Perfume-free
- Dermatological
tested line
The line had been
discontinued in 2013.
The anti-acne daily regimen approved by dermatologists
demonstated a decrease of the acne symptoms up to 83% after 4 weeks.
This
effective skincare program features powerful active ingredients that calm acne
flare-ups and free skin of further bacteria buildup.
Lactic Acid: helps cleansing by
exfoliating the outer layer of skin, helping to reveal a softer, younger
looking complexion.
Irgasan® DP 300: is an effective and
safe antimicrobial ingredient with long-term effect. Controls the growth of
potentially harmful bacteria.
Zinc oxide: regulates sebum secretion, soothe, comfort, and calm skin.
Has astringent and anti-microbial properties speeding up the healing process.
Sulphur:
has anti-bacterial,
anti-fungal and antiseptic properties.
Boswellia Serrata Extract: soothes,
regenerates and prevents skin irritation.
Marigold: has soothing,
calming and regenerating properties, helps in premature aging prevention.
2010
Launched in 2010, Gerovital Plant Treatment line of products was at the edge between
hair beauty cosmetic products and pharmaceutical products.
It targeted the most frequent hair concerns:
- The modification in time of the hair strand
characteristics (ageing, accelerated by hair coloring, styling etc.)
- Excessive hair oilines
- Hair falling above normal limits
The products of the line (shampoos, lotions,
vials) featured highly effective ingredients like: Hydrolyzed Keratin,
oligo-elements, amino acids,
natural extracts and essential vitamins (A,
E, B5)
2011
2011 was the year of great
changes for Gerovital Plant. The new
line of products follows the eco trends as it is 100% preservatives free,
parabens free, and it was designed using a recipe that combines the Herbatonic Complex rich in
Transylvanian plants with the Bio
Edelweiss Extract obtained from organic cultures in the Swiss Alps.
The Herbatonic Complex contains sugars, uronic acids,
mucilages, flavonoids, triterpenic saponins, mineral salts, having a
significant contribution in moisturizing, nourishing and remineralizing the
skin.
The laboratory results for
the new Gerovital Plant formula have
been spectacular: the Edelweiss Extract
– extract eco-certified in France combined with the Herbatonic Complex made of plants from the spontaneous flora gave
over 20 minerals, 10 vitamins and more than 13 oligo-elements which have
created the ideal combination for a regenerated, beautiful skin.
Great St, John’s Wort: full of powerful flavonoids, it helps protect, soothe,
and heal skin, while providing anti-acne and anti-inflammatory benefits.
Horse Tail: chosen for the remineralizing and toning effect
Breckland Thyme:
revitalizes all the skin’s functions and it
is an excellent astringent, antiseptic and disinfectant)
Rose
of Shanon: improves
capillary circulation (toning effect), being also recognized for its
antimicrobial and cicatrizing properties
Mallow: chosen for moisturizing and emolliating) gave over 20 minerals, 10 vitamins and more than 13 oligo-elements
which have created the ideal combination for a regenerated, beautiful skin.
Other
ingredients complests the effects of the Organinc
(BIO) Edelweiss Extract and Herbatonic Complex:
Avocado, jojoba vegetal oils, wheat
and soy germs, beeswax and cocoa butter reestablish the skin’s hydrolipidic
barrier, prevent premature ageing processes caused by free radicals, increase
skin elasticity, suppleness and hydration level.
Ceramidyl-Omega is a complete, active,
vegetal ingredient, a unique mixture of essential fatty acids (Omega-3,
Omega-6, Omega-9) and pure glucoceramides. Reduces wrinkles, improves the
skin’s moisture level, elasticity and comfort.
Aquaxyl is an exceptional moisturizing
ingredient, preservative-free, allergen-free and genetically modified organisms
free.
Vitamins A and E improve skin elasticity and
prevent cutaneous ageing processes.
Cornflowers
extract
fights against dark circles and bags under the eyes.
Gerovital Plant
line ensures good tolerance and compatibility with the skin. Like the former Gerovital Plant line, it is the perfect
companion for skin’s needs at 25-40 years old.
Instrumental evaluation
results are impressive:
- Hydration level increased up to 49.4%
- Skin firmness increased up to 43
- Eye area elasticity improved up to 60%
- Skin more supple up to 41
- Depth of wrinkle decreases up to
55%
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